The Malaysian Association of Family Entertainment Centres (MAFEC) was established in the year 2001 and subsequently renamed “Malaysian Association of Amusment Themepark & Family Attractions (MAATFA) or ”Persatuan Taman Tema dan Pusat Hiburan Keluarga Malaysia” in the year 2003.MAATFA represents the owners and operators of Themeparks, Family Entertainment and Family Education Centers, including Supplier Members. MAATFA is the Malaysian Representative of the Family Entertainment Industry and is a proud member of the International Association of Amusement Parks and Attractions (IAAPA), including being an affiliate member to a host of other international associations.
MAATFA was established for the sole purpose of bringing together industry players in the common interest of developing the attractions industry as a wholesome and safe family fun for guests, with the highest level of professionalism, intergrity, social responsibility, complying to all applicable standards, laws and regulations. It also creates opportunities for information sharing and business opportunities, education, formal and social networking events and also work with the related local government agencies to protect and support the continued growth and success of its members.
Our mission is to serve the members by promoting higher standards of safe operations, quality and service meeting growing expectations, create fair competition and foster a spirit of cooperation to develop the industry in the face of regional competition.
Our Vision is to be recognized as a main driver of the Family Entertainment industry and a resource for members to further develop the business and industry. It aims to bring members together in the interest of establishing Malaysia as a destination for themeparks and an important catalyst for development and tourism in Malaysia.