IAAPA Asian Attractions Expo 2010 Kuala Lumpur, Malaysia Exceeds Expectations


IAAPA Asian Attractions Expo 2010

Kuala Lumpur, Malaysia

Exceeds Expectations

Asian Attractions Expo 2010 took place at the Kuala Lumpur Convention Centre in Malaysia July 13-16. Asian Attractions Expo 2010 was co-hosted by the Malaysia  Association of Amusement Theme Park & Family Attractions (MAATFA) and the Australian Amusement Leisure and Recreation Association (AALARA).

The four-day conference and trade show broke records for the total number of participants and buyers, the size of the trade show floor, and the attendance at the conference programs.

The number of companies exhibiting at Asian Attractions Expo 2010 increased almost 50% over 2009. A record-breaking attendance of 4,750 people, including 3,250 buyers from 40 countries (up from 2,900 last year), participated in Asian Attractions Expo 2010.

Malaysian Tourism Minister Datuk Seri Dr. Ng Yen Yen, when launching the event and said that “I should have asked my son and grandson to come. This is like a theme park, in a way. I wish more events were as participatory and as stimulating to the senses as this one is.” “Malaysia should have more theme parks and facilities that reflected the country’s “Truly Asia”.

Asian Attractions Expo participants were given the chance to take part in two behind the- scenes tour and beach party at Sunway Lagoon, Kuala Lumpur’s renowned water park. There was a post-show trip up to Resorts World Genting Highlands, the fun city above the clouds, Genting Highlands is one of the world’s largest integrated theme park resorts, featuring casinos, indoor and outdoor theme parks and concerts.

Dato’ Richard Koh, President of MAATFA said: “This was the first Asian Attractions Show in Malaysia. But we couldn’t have predicted this would be the greatest show ever in Asia. As the co-host, I’m satisfied with the results. The show outcome was beyond expectations.”

The highlight of the show was the best show in Asia, lots of variety, cheap foods, reasonable hotel, good entertainment places and friendly peoples with everyone can speak English well. Dato’ Richard Koh added that we are pleased to have IAAPA’s support in proving education program. The show will benefit to MAATFA members and Theme Park industry players in Malaysia and it could help improve the country’s standing as robust investment destination as well.